MENU

Hotel Juliani

Marketing Strategy & Execution


Hotel Juliani sought to re-capture booking share from profit-draining booking platforms (such as Booking.com and Expedia). This hotel also needed a strategy for leading in an increasingly competitive market.

Hotel Juliani

Real Results

  • +11 %
    direct booking rate over industry average
  • 46 %
    increase in social media following
  • 170 %
    increase in social media reach
  • 11 %
    increase in website visitors
  • 12 %
    improvement in search engine marketing performance, without budget change
  • 60 %
    higher email marketing click through rate than industry average

Optimisation, from Check-in to Check-out

Our solution was to create and execute an integrated marketing communications strategy that would equip Hotel Juliani with a long-term competitive advantage. Together, we are enhancing the guest experience in unexpected ways and empowering guests to spread the word about Hotel Juliani within digital communities.

Hotel Juliani Hotel Juliani

Next Case Study

Ali Baba


View case study