Hotel Juliani

Marketing Strategy & Execution

Hotel Juliani sought to re-capture booking share from profit-draining booking platforms (such as and Expedia). This hotel also needed a strategy for leading in an increasingly competitive market.

Hotel Juliani

Real Results

  • +11 %
    direct booking rate over industry average
  • 46 %
    increase in social media following
  • 170 %
    increase in social media reach
  • 11 %
    increase in website visitors
  • 12 %
    improvement in search engine marketing performance, without budget change
  • 60 %
    higher email marketing click through rate than industry average

Optimisation, from Check-in to Check-out

Our solution was to create and execute an integrated marketing communications strategy that would equip Hotel Juliani with a long-term competitive advantage. Together, we are enhancing the guest experience in unexpected ways and empowering guests to spread the word about Hotel Juliani within digital communities.

Hotel Juliani Hotel Juliani

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