Ali Baba

Branding. UX. Web Design & Development, Copywriting

Started as a family-run Lebanese restaurant back in 1987, Ali Baba was ready for a re-brand that was matched with a full redesign of the restaurant’s interior and a new dining experience.

Ali Baba

A Calligraphic Identity

The restaurant’s roots still lie deep in Lebanese culture and its brand needed to reflect this. Looking at Arabic calligraphy we studied typical forms which are commonly found in Arabic lettering. We noticed similarities between traditional Latin characters and those found in the Arabic language and designed a custom logotype that echoed Arabic forms while still retaining clear legibility.

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Ali Baba Ali Baba
Ali Baba

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